It’s okay to break the bank for a brand that you love…

Whether it’s Primark or Saint Laurent, we all have a go-to brand that has a special place in our hearts (and on our shelves.) For me, Gucci, Gucci and all things Gucci holds the key to my sweet spot. Now, when I was in sixth form, the thought of spending any more than £10 on a belt literally made my stomach drop. But in 2017, here I am, handing over a hefty £320 for a beautiful, glistening, logo buckle Gucci belt…and I don’t even bat an eyelid.

“Check your bank account next week,” I say to myself, “worry about it later.” And that I did.

Upon reflection, it might have been a silly decision because I couldn’t eat anything other than cous cous for the rest of the month, and I could only just cover my travel to and from work. But I know for a fact, that years in the future, I won’t remember going a bit hungry. But I will remember the feeling that I get every single time I wear that belt. Oh…and I wear it a lot.

Do you know what, it’s totally okay to break the bank for something that you can’t realistically afford. If you find something that you love and can’t stop thinking about, go and fucking buy it!

Obviously, there is a difference between leaving yourself skint for the month and leaving yourself in financial turmoil for the rest of the year, so I’m not saying that it’s okay to go on a financially crippling spree every week. But if you find that one staple piece that will revamp your new season wardrobe, it’s up to you to decide if it’s worth it. And I’m here to be the devil on your shoulder, and tell you it’s okay.

I asked one of my friends how he feels about breaking the bank, and here is what Dan Claxton had to say:

Why Rick Owens? 

I don’t actually know. He is definitely my favourite designer at the moment, probably along with Haider Ackermann, but I really couldn’t tell you specifically why.

My Geobaskets are my favourite pair of shoes, and have been since I got them.  A few years ago when I was in college and I knew nothing about fashion, my friend showed me a pair of Geobaskets and I instantly fell in love with them…then he showed me the price and I died a little inside. But do I regret buying them? No. Not in the slightest.


How does it make you feel when you leave that shop with a new purchase?

See I mainly do all of my shopping online so I get the buzz as soon as I click ‘Confirm Order’. That week that I waited for the Geobaskets to come was painful – I’m such an impatient person – but as soon as they came through that door I opened them and they went straight onto my feet. I wore them out that same day. Even now I get excited to wear them, it’s actually pretty sad haha.

What is the best piece you’ve bought so far and why is it your favourite?

Obviously the Geobaskets. They are probably my favourite because they are the first thing that I ever saw and actually looked into before I was into this sort of stuff at all. And I guess they are kind of a mix between a boot and a sneaker and for me that’s perfect.

Do you see it as an Investment or an impulsive buy?

Oh, 100% an investment. Not only did I have to seriously consider how much I was about to spend on one pair of shoes, but the amount of times I’ve worn them is unreal. They are still holding up and pretty much look near brand new. If these ever die on me I know for a fact that I’d be willing to get another pair no second thoughts.


Conclusion: You won’t regret it, but you might go hungry because of it. Do with that information what you will.

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